Data privacy policy

Privacy policy

We are very pleased about your interest in our company. The management of NM attaches great importance to data protection. The NM website can be used without providing any personal data. However, if a person concerned wishes to make use of special services offered by our company via our website, it may be necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the basic data protection regulation and in compliance with the country-specific data protection regulations applicable to NM. By means of this privacy policy, our company wishes to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, this Privacy Policy is intended to inform the persons concerned of their rights.

NM, as data controller, has implemented numerous technical and organisational measures to ensure the maximum protection of the personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us by alternative means, such as by telephone.

definitions

The NM Privacy Policy is based on the terms used by the European Directive and Regulation Giver when the Basic Data Protection Regulation (DS Regulation) was adopted. Our Privacy Policy is intended to be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this privacy policy:

(a) personal data

Personal data shall mean any information relating to an identified or identifiable natural person (hereinafter referred to as ‘data subject’) An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

(b) Data subject

Data subject means any identified or identifiable natural person whose personal data are processed by the controller.

Processing’ shall mean any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction

(d) Restriction of processing

Restriction of processing is the marking of stored personal data with a view to restricting their processing in the future

(e) Profiling

Profiling is any automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the performance of work, economic situation, health, personal preferences, interests, reliability, conduct, location or change of location of that natural person.

(f) Pseudonymisation

Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the need to obtain additional information, provided that this additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data is not attributed to an identified or identifiable natural person

(g) ‘controller’ or ‘controller’ shall mean the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data Where the purposes and means of such processing are determined by Union law or by the law of the Member States, provision may be made for the controller or for the specific criteria for his or her designation in accordance with Union law or the law of the Member States.

(h) ‘processor’ means any natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
(i) recipient

Recipient means any natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not that person is a third party However, authorities which may receive personal data in the course of a specific investigation, in accordance with Union or national law, shall not be considered as recipients.

j) Third party

Third party means any natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorized to process the personal data.

(k) Consent

Consent shall mean any freely given specific and informed expression of the data subject’s wishes in an informed and unequivocal manner, in the form of a declaration or other unequivocal affirmative act by which the data subject signifies his or her consent to the processing of personal data relating to him or her.

the name and address of the controller

The person responsible within the meaning of the basic data protection regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is the:

See Imprint.

cookies

The NM website uses cookies. Cookies are text files which are placed and stored on a computer system via an internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters which can be used to assign Internet pages and servers to the specific Internet browser in which the cookie was stored. This enables the Internet pages and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified by means of the unique cookie ID.

The use of cookies enables NM to provide the users of this website with more user-friendly services, which would not be possible without the setting of cookies.

By means of a cookie, the information and offers on our website can be optimised in the interest of the user. As already mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter his or her access data each time he or she visits the website, because this is done by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in the online shop. The online shop uses a cookie to remember the articles that a customer has placed in the virtual shopping cart.

The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, it is possible that not all functions of our website can be used to their full extent.

collection of general data and information

The NM website collects a series of general data and information each time the website is accessed by a data subject or automated system. This general data and information is stored in the server log files. The following can be recorded: (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of an access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information which serve to prevent danger in the event of attacks on our information technology systems.

NM will not draw any conclusions about the person concerned when using this general data and information. This information is rather required to (1) deliver the contents of our website correctly, (2) optimise the contents of our website as well as the advertising for it, (3) ensure the permanent functioning of our information technology systems and the technology of our website, and (4) to provide law enforcement agencies with the information necessary for prosecution in the event of a cyber attack. NM will therefore use this anonymously collected data and information for statistical purposes on the one hand, and also with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimum level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a person concerned.

registration on our website

The data subject shall have the possibility to register on the Internet site of the controller by providing personal data. The personal data transmitted to the data controller is specified in the respective input mask used for registration. The personal data entered by the data subject are collected and stored solely for internal use by the data controller and for his own purposes. The data controller may arrange for the transfer to one or more processors, such as a parcel service provider, who shall also use the personal data exclusively for internal use attributable to the controller.

By registering on the Internet site of the data controller, the IP address assigned to the data subject by the Internet service provider (ISP), the date and time of registration are also stored. This data is stored with the aim of preventing the misuse of our services and, if necessary, to enable the investigation of criminal offences. To this extent, the storage of this data is necessary to protect the person responsible for processing. As a matter of principle, this data will not be passed on to third parties, unless there is a legal obligation to do so or the passing on of the data serves criminal prosecution.

The registration of the data subject, with the voluntary provision of personal data, enables the controller to offer the data subject content or services which, by their very nature, can only be provided to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have them completely deleted from the data stock of the data controller.

The controller shall provide any data subject with information on what personal data relating to the data subject are stored at any time on request. Furthermore, the data controller shall correct or delete personal data at the request or notification of the data subject, unless otherwise required by law. The entire staff of the data controller is available to the data subject as contact persons in this context.

subscription to our newsletter

On the NM website, users are given the opportunity to subscribe to our company newsletter. The personal data transmitted to the data controller when ordering the newsletter can be seen from the input mask used for this purpose.

NM regularly informs its customers and business partners about company offers by means of a newsletter. The newsletter of our company can only be received by the person concerned if (1) the person concerned has a valid e-mail address and (2) the person concerned registers to receive the newsletter. For legal reasons, a confirmation e-mail will be sent to the e-mail address registered for the first time by a person concerned for the purpose of receiving the newsletter using the double opt-in procedure. This confirmation mail is used to check whether the owner of the e-mail address has authorized the receipt of the newsletter as a data subject.

When registering for the newsletter, we also save the IP address assigned by the Internet service provider (ISP) of the computer system used by the person concerned at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject’s e-mail address at a later date and therefore serves to provide legal protection for the data controller.

The personal data collected during registration for the newsletter is used exclusively for sending our newsletter. In addition, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or for registration, as might be the case if there are changes to the newsletter offer or if technical conditions change. The personal data collected within the scope of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the person concerned at any time. The consent to the storage of personal data, which the person concerned has given us for the newsletter service, can be revoked at any time. For the purpose of revoking the consent, a corresponding link is included in every newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the data controller or to inform the data controller in another way.

newsletter tracking

The newsletters of NM contain so-called counting pixels. A tracking pixel is a thumbnail image embedded in such e-mails sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. By means of the embedded pixel-code, NM can identify whether and when an e-mail was opened by an affected person and which links contained in the e-mail were called up by the affected person.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the data controller in order to optimise the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. This personal data is not passed on to third parties. Affected persons are entitled to revoke the separate declaration of consent submitted in this regard via the double opt-in procedure at any time. After revocation, these personal data will be deleted by the data controller. NM will automatically interpret any cancellation of receipt of the newsletter as a withdrawal.

possibility of contact via the Internet site

The NM website, due to legal requirements, contains information that allows for rapid electronic contact with our company as well as direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or via a contact form, the personal data transmitted by the data subject will be automatically stored. Such personal data transmitted voluntarily by a data subject to the controller are stored for the purposes of processing or contacting the data subject. Such personal data shall not be disclosed to third parties.

comment function in the blog on the website

NM offers users the possibility to leave individual comments on individual blog posts on a blog located on the website of the data controller. A blog is a portal on a website, usually open to the public, where one or more persons, called bloggers or web-bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented by third parties.

If a data subject leaves a comment in the blog published on this website, information on the time of the comment and the user name (pseudonym) chosen by the data subject will be stored and published in addition to the comments left by the data subject. Furthermore, the IP address assigned to the person concerned by the Internet Service Provider (ISP) is also logged. This storage of the IP address is done for security reasons and in case the person concerned violates the rights of third parties or posts illegal content by submitting a comment. The storage of this personal data is therefore in the own interest of the person responsible for processing, so that he/she can be exculpated if necessary in the event of an infringement of the law. The personal data collected will not be passed on to third parties, unless such a transfer is required by law or serves the legal defence of the person responsible for processing.

subscription to comments in the blog on the website

Comments posted on the NM blog may be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments following his or her comment on a particular blog entry.

If a data subject opts for the option to subscribe to comments, the data controller sends an automatic confirmation e-mail to check, through a double opt-in procedure, whether the owner of the e-mail address provided has indeed chosen this option. The option to subscribe to comments can be cancelled at any time.

routine deletion and blocking of personal data

The controller shall process and store personal data relating to the data subject only for the time necessary to achieve the purpose for which the data are stored, or where provided for by the European Directive and Regulation or by any other law or regulation to which the controller is subject.

If the purpose of storage ceases to apply or if a storage period prescribed by the European Directive and Regulation Giver or any other competent legislator expires, the personal data will be blocked or deleted as a matter of routine and in accordance with the statutory provisions.

rights of the data subject

(a) Right to obtain confirmationAny data subject shall have the right to obtain from the controller confirmation as to whether personal data relating to him or her are being processed, as provided for by the European Directives and Regulations. If a data subject wishes to exercise this right of confirmation, he or she may at any time contact an employee of the controller.

(b) Right of accessAny person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain at any time and free of charge from the controller information on the personal data stored in relation to him or her and a copy thereof. Furthermore, the European Directive and Regulation Giver has granted the data subject access to the following information:

the processing purposes

the categories of personal data processed

the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular to recipients in third countries or to international organisations

if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration

the existence of a right of rectification or erasure of personal data relating to them or of a right of objection to their processing by the controller

the existence of a right of appeal to a supervisory authority

if the personal data are not collected from the data subject: All available information on the origin of the data

the existence of automated decision-making, including profiling, in accordance with Article 22(1) and (4) of the DPA and, at least in these cases, meaningful information about the logic involved and the scope and intended impact of such processing on the data subject

Ferner steht der betroffenen Person ein Auskunftsrecht darüber zu, ob personenbezogene Daten an ein Drittland oder an eine internationale Organisation übermittelt wurden. Sofern dies der Fall ist, so steht der betroffenen Person im Übrigen das Recht zu, Auskunft über die geeigneten Garantien im Zusammenhang mit der Übermittlung zu erhalten.
If a data subject wishes to exercise this right of access, he or she may at any time contact an employee of the controller.

(c) Right of rectificationIfJede von der Verarbeitung personenbezogener Daten betroffene Person hat das vom Europäischen Richtlinien- und Verordnungsgeber gewährte Recht, die unverzügliche Berichtigung sie betreffender unrichtiger personenbezogener Daten zu verlangen. Ferner steht der betroffenen Person das Recht zu, unter Berücksichtigung der Zwecke der Verarbeitung, die Vervollständigung unvollständiger personenbezogener Daten — auch mittels einer ergänzenden Erklärung — zu verlangen.
a data subject wishes to exerciseJede von der Verarbeitung personenbezogener Daten betroffene Person hat das vom Europäischen Richtlinien- und Verordnungsgeber gewährte Recht, die unverzügliche Berichtigung sie betreffender unrichtiger personenbezogener Daten zu verlangen. Ferner steht der betroffenen Person das Recht zu, unter Berücksichtigung der Zwecke der Verarbeitung, die Vervollständigung unvollständiger personenbezogener Daten — auch mittels einer ergänzenden Erklärung — zu verlangen.
this right of rectification, he or she may at any time contact a member of the staff of the controller.

d) Right of erasure (right to be forgotten)Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain from the controller the immediate erasure of personal data relating to him/her, where one of the following reasons applies and insofar as the processing is not necessary

The personal data has been collected or otherwise processed for purposes for which it is no longer necessary.

The data subject withdraws the consent on which the processing was based pursuant to Article 6(1)(a) of the DPA or Article 9(2)(a) of the DPA, and there is no other legal basis for the processing.

The data subject lodges an objection to the processing pursuant to Article 21(1) of the Block Exemption Regulation and there are no overriding legitimate reasons for processing, or the data subject lodges an objection to the processing pursuant to Article 21(2) of the Block Exemption Regulation.

The personal data were processed unlawfully.

The deletion of personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.

The personal data were collected in relation to information society services offered in accordance with Article 8 (1) of the DS-GVO.

Sofern einer der oben genannten Gründe zutrifft und eine betroffene Person die Löschung von personenbezogenen Daten, die bei der NM gespeichert sind, veranlassen möchte, kann sie sich hierzu jederzeit an einen Mitarbeiter des für die Verarbeitung Verantwortlichen wenden. Der Mitarbeiter der NM wird veranlassen, dass dem Löschverlangen unverzüglich nachgekommen wird.
If the personal data has been made public by NM and our company is responsible as per art. 17 paragraph. 1 of the DS Block Exemption Regulation, NM will take reasonable measures, including technical measures, taking into account the technology available and the cost of implementation, to inform other data controllers who process the published personal data that the data subject has requested that these other data controllers delete all links to the personal data or make copies or replications of the personal data, unless the processing is necessary. The NM employee will make the necessary arrangements in each individual case.

(e) Right to limit processingAny person concerned by the processing of personal data shall have the right granted by the European legislator to request the controller to limit processing if one of the following conditions is met:

The accuracy of the personal data is contested by the data subject, for a period of time that allows the controller to verify the accuracy of the personal data.

The processing is unlawful, the data subject refuses to have the personal data deleted and instead requests that the use of the personal data be restricted.

The controller no longer needs the personal data for the purposes of the processing, but the data subject needs them for the purpose of exercising or defending legal claims.

The data subject has lodged an objection to the processing pursuant to Art. 21 (1) DPA and it is not yet clear whether the legitimate reasons of the controller outweigh those of the data subject.

If any of the above conditions is met and a data subject wishes to request the restriction of personal data held by NM, he/she may at any time contact an employee of the Data Controller to this effect. The NM employee will arrange for the processing to be restricted.

f) Right to transfer dataIn order toJede von der Verarbeitung personenbezogener Daten betroffene Person hat das vom Europäischen Richtlinien- und Verordnungsgeber gewährte Recht, die sie betreffenden personenbezogenen Daten, welche durch die betroffene Person einem Verantwortlichen bereitgestellt wurden, in einem strukturierten, gängigen und maschinenlesbaren Format zu erhalten. Sie hat außerdem das Recht, diese Daten einem anderen Verantwortlichen ohne Behinderung durch den Verantwortlichen, dem die personenbezogenen Daten bereitgestellt wurden, zu übermitteln, sofern die Verarbeitung auf der Einwilligung gemäß Art. 6 Abs. 1 Buchstabe a DS-GVO oder Art. 9 Abs. 2 Buchstabe a DS-GVO oder auf einem Vertrag gemäß Art. 6 Abs. 1 Buchstabe b DS-GVO beruht und die Verarbeitung mithilfe automatisierter Verfahren erfolgt, sofern die Verarbeitung nicht für die Wahrnehmung einer Aufgabe erforderlich ist, die im öffentlichen Interesse liegt oder in Ausübung öffentlicher Gewalt erfolgt, welche dem Verantwortlichen übertragen wurde.
Ferner hat die betroffene Person bei der Ausübung ihres Rechts auf Datenübertragbarkeit gemäß Art. 20 Abs. 1 DS-GVO das Recht, zu erwirken, dass die personenbezogenen Daten direkt von einem Verantwortlichen an einen anderen Verantwortlichen übermittelt werden, soweit dies technisch machbar ist und sofern hiervon nicht die Rechte und Freiheiten anderer Personen beeinträchtigt werden.
exercise the right to transfer data, the data subject may at any time contact an employee of NM

g) Right of appealIn order toJede von der Verarbeitung personenbezogener Daten betroffene Person hat das vom Europäischen Richtlinien- und Verordnungsgeber gewährte Recht, aus Gründen, die sich aus ihrer besonderen Situation ergeben, jederzeit gegen die Verarbeitung sie betreffender personenbezogener Daten, die aufgrund von Art. 6 Abs. 1 Buchstaben e oder f DS-GVO erfolgt, Widerspruch einzulegen. Dies gilt auch für ein auf diese Bestimmungen gestütztes Profiling.
Die NM verarbeitet die personenbezogenen Daten im Falle des Widerspruchs nicht mehr, es sei denn, wir können zwingende schutzwürdige Gründe für die Verarbeitung nachweisen, die den Interessen, Rechten und Freiheiten der betroffenen Person überwiegen, oder die Verarbeitung dient der Geltendmachung, Ausübung oder Verteidigung von Rechtsansprüchen.
Verarbeitet die NM personenbezogene Daten, um Direktwerbung zu betreiben, so hat die betroffene Person das Recht, jederzeit Widerspruch gegen die Verarbeitung der personenbezogenen Daten zum Zwecke derartiger Werbung einzulegen. Dies gilt auch für das Profiling, soweit es mit solcher Direktwerbung in Verbindung steht. Widerspricht die betroffene Person gegenüber der NM der Verarbeitung für Zwecke der Direktwerbung, so wird die NM die personenbezogenen Daten nicht mehr für diese Zwecke verarbeiten.
Zudem hat die betroffene Person das Recht, aus Gründen, die sich aus ihrer besonderen Situation ergeben, gegen die sie betreffende Verarbeitung personenbezogener Daten, die bei der NM zu wissenschaftlichen oder historischen Forschungszwecken oder zu statistischen Zwecken gemäß Art. 89 Abs. 1 DS-GVO erfolgen, Widerspruch einzulegen, es sei denn, eine solche Verarbeitung ist zur Erfüllung einer im öffentlichen Interesse liegenden Aufgabe erforderlich.
exercise the right of appeal, the data subject may contact directly any NM employee or any other employee. The data subject is also free to exercise his/her right of objection in relation to the use of Information Society services, notwithstanding Directive 2002/58/EC, by means of automated procedures involving technical specifications.

(h) Automated decisions in individual cases, including profilingIfJede von der Verarbeitung personenbezogener Daten betroffene Person hat das vom Europäischen Richtlinien- und Verordnungsgeber gewährte Recht, nicht einer ausschließlich auf einer automatisierten Verarbeitung — einschließlich Profiling — beruhenden Entscheidung unterworfen zu werden, die ihr gegenüber rechtliche Wirkung entfaltet oder sie in ähnlicher Weise erheblich beeinträchtigt, sofern die Entscheidung (1) nicht für den Abschluss oder die Erfüllung eines Vertrags zwischen der betroffenen Person und dem Verantwortlichen erforderlich ist, oder (2) aufgrund von Rechtsvorschriften der Union oder der Mitgliedstaaten, denen der Verantwortliche unterliegt, zulässig ist und diese Rechtsvorschriften angemessene Maßnahmen zur Wahrung der Rechte und Freiheiten sowie der berechtigten Interessen der betroffenen Person enthalten oder (3) mit ausdrücklicher Einwilligung der betroffenen Person erfolgt.
Ist die Entscheidung (1) für den Abschluss oder die Erfüllung eines Vertrags zwischen der betroffenen Person und dem Verantwortlichen erforderlich oder (2) erfolgt sie mit ausdrücklicher Einwilligung der betroffenen Person, trifft die NM angemessene Maßnahmen, um die Rechte und Freiheiten sowie die berechtigten Interessen der betroffenen Person zu wahren, wozu mindestens das Recht auf Erwirkung des Eingreifens einer Person seitens des Verantwortlichen, auf Darlegung des eigenen Standpunkts und auf Anfechtung der Entscheidung gehört.
the data subject wishes toJede von der Verarbeitung personenbezogener Daten betroffene Person hat das vom Europäischen Richtlinien- und Verordnungsgeber gewährte Recht, nicht einer ausschließlich auf einer automatisierten Verarbeitung — einschließlich Profiling — beruhenden Entscheidung unterworfen zu werden, die ihr gegenüber rechtliche Wirkung entfaltet oder sie in ähnlicher Weise erheblich beeinträchtigt, sofern die Entscheidung (1) nicht für den Abschluss oder die Erfüllung eines Vertrags zwischen der betroffenen Person und dem Verantwortlichen erforderlich ist, oder (2) aufgrund von Rechtsvorschriften der Union oder der Mitgliedstaaten, denen der Verantwortliche unterliegt, zulässig ist und diese Rechtsvorschriften angemessene Maßnahmen zur Wahrung der Rechte und Freiheiten sowie der berechtigten Interessen der betroffenen Person enthalten oder (3) mit ausdrücklicher Einwilligung der betroffenen Person erfolgt.
Ist die Entscheidung (1) für den Abschluss oder die Erfüllung eines Vertrags zwischen der betroffenen Person und dem Verantwortlichen erforderlich oder (2) erfolgt sie mit ausdrücklicher Einwilligung der betroffenen Person, trifft die NM angemessene Maßnahmen, um die Rechte und Freiheiten sowie die berechtigten Interessen der betroffenen Person zu wahren, wozu mindestens das Recht auf Erwirkung des Eingreifens einer Person seitens des Verantwortlichen, auf Darlegung des eigenen Standpunkts und auf Anfechtung der Entscheidung gehört.
exercise rights relating to automated decisions, he or she may contact a member of staff of the controller at any time.

IfJede von der Verarbeitung personenbezogener Daten betroffene Person hat das vom Europäischen Richtlinien- und Verordnungsgeber gewährte Recht, eine Einwilligung zur Verarbeitung personenbezogener Daten jederzeit zu widerrufen.
the data subject wishes toJede von der Verarbeitung personenbezogener Daten betroffene Person hat das vom Europäischen Richtlinien- und Verordnungsgeber gewährte Recht, eine Einwilligung zur Verarbeitung personenbezogener Daten jederzeit zu widerrufen.
exercise his or her right to withdraw consent, he or she may at any time contact an employee of the controller.

data protection regulations for the application and use of AddThis

The data controller has integrated components of the company AddThis on this website. AddThis is a so-called bookmarking provider. The service enables a simplified bookmarking of internet pages via buttons. By hovering over the AddThis component with the mouse or clicking on it, a list of bookmarking and sharing services is displayed. AddThis is in use on more than 15 million internet pages and the buttons are displayed more than 20 billion times a year according to the operating company.

The operating company of AddThis is AddThis, Inc. 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA.

Each time one of the individual pages of this website, which is operated by the data controller and on which an AddThis component has been integrated, is called up, the Internet browser on the information technology system of the data subject is automatically prompted by the respective AddThis component to download data from the website www.addthis.com. Within the scope of this technical procedure, AddThis is informed about the visit and which specific individual page of this website is used by the information technology system used by the data subject. Furthermore, AddThis is informed about the IP address assigned by the Internet Service Provider (ISP) to the computer system used by the person concerned, the browser type, the browser language, the Internet page called up before our Internet page, the date and time of the visit to our Internet page. AddThis uses this data to create anonymous user profiles. The data and information transferred to AddThis in this way enables AddThis itself and the companies affiliated with AddThis or its partner companies to specifically address visitors to the web pages of the data controller with personalised and interest-related advertising.

AddThis displays personalised and interest-related advertising on the basis of a cookie set by the company. This cookie analyses the individual surfing behaviour of the computer system used by the person concerned. The cookie stores the visits to Internet pages that originate from the computer system.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent AddThis from setting a cookie on the information technology system of the person concerned. Furthermore, cookies already set by AddThis can be deleted at any time via an internet browser or other software programs.

The data subject also has the opportunity to permanently object to the processing of personal data by AddThis. To do so, the data subject must press the opt-out button under the link http://www.addthis.com/privacy/opt-out, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject’s system after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the opt-out cookie, there is a possibility that the data subject may no longer be able to fully access the Internet pages of the controller.

The valid data protection regulations of AddThis can be found at http://www.addthis.com/privacy/privacy-policy.

data protection regulations for the use and application of etracker

The data controller has integrated components of the company etracker on this website. Etracker is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behavior of visitors to Internet pages. Among other things, a web analysis service collects data on the Internet page from which a person concerned has accessed an Internet page (so-called referrer), which sub-pages of the Internet page have been accessed or how often and for how long a subpage has been viewed. A web analysis is mainly used to optimize an internet page and for cost-benefit analysis of internet advertising.

The operating company of etracker is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.

Etracker sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which an etracker component has been integrated, the Internet browser on the data subject’s IT system is automatically prompted by the respective etracker component to transmit data to etracker for marketing and optimization purposes. As part of this technical process, etracker obtains knowledge of data that is subsequently used to create pseudonymous usage profiles. The usage profiles thus obtained are used to analyze the behavior of the data subject who has accessed the website of the person responsible for processing and are evaluated with the aim of improving and optimizing the website. The data collected via the etracker component will not be used to identify the data subject without the prior separate and explicit consent of the data subject. This data is not merged with personal data or with other data containing the same pseudonym.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent etracker from setting a cookie on the information technology system of the person concerned. Furthermore, cookies already set by etracker can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the opportunity to object to and prevent the collection of data generated by the etracker cookie and related to the use of this website, as well as the processing of this data by etracker. To do this, the person concerned must press the cookie-setting button under the link http://www.etracker.de/privacy?et=V23Jbb, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject’s system after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the opt-out cookie, there is a possibility that the data subject may no longer be able to fully access the Internet pages of the controller.

The applicable data protection regulations of etracker can be found at https://www.etracker.com/de/datenschutz.html.

privacy policy on the use and application of Facebook

The data controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friend requests, among other things.

The operating company of Facebook is Facebook, Inc. 1 Hacker Way, Menlo Park, CA 94025, USA. The person responsible for processing personal data, if a data subject lives outside the USA or Canada, is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time the data controller calls up one of the individual pages of this Internet site, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins is available at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook is informed which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to Facebook at the same time, Facebook recognises which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the person concerned. If the person concerned clicks one of the Facebook buttons integrated on our website, for example the “Like” button, or if the person concerned makes a comment, Facebook assigns this information to the person’s personal Facebook user account and stores this personal data.

Facebook will always receive information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the person concerned. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transfer to Facebook.

privacy policy on the use and application of Google AdSense

The person responsible for processing has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertising on third-party sites. Google AdSense is based on an algorithm which selects the advertisements displayed on third party sites according to the content of the respective third party site. Google AdSense allows an interest-based targeting of the internet user, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense sets a cookie on the information technology system of the person concerned. What cookies are, was already explained above. By setting the cookie, Alphabet Inc. is able to analyze the use of our website. Each time the data controller accesses one of the individual pages of this website, which is operated by the data controller and on which a Google AdSense component has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purposes of online advertising and commission invoicing. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the person concerned, which is used by Alphabet Inc. among other things to trace the origin of visitors and clicks and subsequently to enable commission invoicing.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting on the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the data subject’s information technology system. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A pixel-code is a thumbnail image that is embedded in web pages to enable log file recording and log file analysis, which can be used for statistical evaluation. The embedded pixel-code enables Alphabet Inc. to identify whether and when an Internet page was opened by a person concerned and which links were clicked on by the person concerned. Counting pixels are used, among other things, to evaluate the flow of visitors to a website.

Through Google AdSense, personal data and information, which includes the IP address and is necessary for the collection and billing of the ads displayed, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Under certain circumstances, Alphabet Inc. may pass on this personal data collected via the technical process to third parties.

Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.

privacy policy on the use and application of Google Analytics (with anonymisation function)

The person responsible for processing has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behaviour of visitors to websites. Among other things, a web analysis service collects data about which website a person concerned came to a website from (so-called referrers), which sub-pages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize an internet page and for cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the person concerned is shortened and anonymised by Google if the access to our Internet pages is from a member state of the European Union or from another state that is a party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is the analysis of visitor flows on our website. Among other things, Google uses the data and information obtained to evaluate the use of our website in order to compile online reports for us which show the activities on our website and to provide further services in connection with the use of our website.

Google Analytics sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time one of the individual pages of this website, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, is called up, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. In the course of this technical process, Google receives knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

The cookie is used to store personal information, such as the time of access, the location from which access was made and the frequency of visits to our website by the person concerned. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the opportunity to object to and prevent the collection of data generated by Google Analytics and relating to the use of this website and the processing of this data by Google. For this purpose, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google to be an objection. If the data subject’s information technology system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person within his or her sphere of control, the browser add-on may be reinstalled or reactivated.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.

privacy policy on the use and application of Google Remarketing

The data controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to display advertising to Internet users who have previously visited the company’s website. The integration of Google Remarketing thus allows a company to create user-related advertising and thus to display interest-relevant advertisements to the Internet user.

The operating company for the services of Google Remarketing is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is the insertion of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other Internet sites which are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is able to recognise the visitor to our website if he or she subsequently calls up websites that are also members of the Google advertising network. Each time a website on which the Google Remarketing service has been integrated is called up, the Internet browser of the person concerned automatically identifies itself to Google. In the course of this technical process, Google obtains knowledge of personal data, such as the IP address or the surfing behaviour of the user, which Google uses among other things to display interest-relevant advertising.

By means of the cookie, personal information, for example the internet pages visited by the person concerned, is stored. Accordingly, each time our website is visited, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the person concerned has the possibility to object to the interest-based advertising by Google. To do so, the person concerned must access www.google.de/settings/ads from any of the Internet browsers he or she uses and make the desired settings there.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

privacy policy on the use and application of Google AdWords

The data controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to display ads in Google’s search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to specify pre-defined keywords that will cause an ad to appear in Google’s search engine results only when the user uses the search engine to retrieve a keyword relevant search result. In the Google advertising network, the ads are distributed to topic-relevant websites by means of an automatic algorithm and in accordance with the keywords previously defined.

The operating company of the Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying advertisements relevant to our interests on the websites of third parties and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a person concerned reaches our website via a Google ad, a so-called conversion cookie is stored by Google on the information technology system of the person concerned. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and does not serve to identify the data subject. If the cookie has not expired, the conversion cookie is used to determine whether certain sub-pages, for example the shopping basket from an online shop system, have been called up on our website. The conversion cookie enables both we and Google to track whether a person who reached our website via an AdWords ad generated sales, i.e. whether he or she made or abandoned a purchase.

The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify the individual.

The conversion cookie is used to store personal information, such as the Internet pages visited by the person concerned. Accordingly, each time our website is visited, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

privacy policy on the use and application of Instagram

The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to disseminate such data in other social networks.

The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time the data subject accesses any of the individual pages of this Internet site operated by the data controller and on which an Instagram component (Insta button) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the relevant Instagram component to download a representation of the relevant component of Instagram. As part of this technical process, Instagram is informed which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in at the same time at Instagram, Instagram recognizes which specific subpage the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the person concerned. If the person concerned clicks on one of the Instagram buttons integrated on our website, the data and information transferred with it is assigned to the personal Instagram user account of the person concerned and stored and processed by Instagram.

Instagram will receive information through the Instagram component that the data subject has visited our website whenever the data subject is logged in to Instagram at the same time as accessing our website, regardless of whether the data subject clicks on the Instagram component or not. If the person concerned does not wish to receive such information from Instagram, he/she can prevent the transmission by logging out of his/her Instagram account before accessing our website.

Further information and Instagram’s applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

privacy policy on the use and application of Jetpack for WordPress

The data controller has integrated Jetpack on this website. Jetpack is a WordPress plug-in that offers additional functions to the operator of an Internet site based on WordPress. Among other things, Jetpack allows the operator of the Internet site to obtain an overview of the visitors to the site. By displaying related articles and publications or the possibility to share content on the site, it is also possible to increase the number of visitors. In addition, security functions are integrated into Jetpack so that a website using Jetpack is better protected against brute force attacks. Jetpack also optimizes and speeds up the loading of images integrated into the website.

The operating company of the Jetpack plug-in for WordPress is Automattic Inc. 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology of Quantcast Inc. 201 Third Street, San Francisco, CA 94103, USA.

Jetpack places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Jetpack component has been integrated, the Internet browser on the data subject’s IT system is automatically prompted by the respective Jetpack component to transmit data to Automattic for analysis purposes. In the course of this technical process, Automattic obtains knowledge of data which is subsequently used to create an overview of the visits to the website. The data thus obtained is used to analyse the behaviour of the data subject who has accessed the controller’s website and is evaluated with the aim of optimising the website. The data collected via the Jetpack component will not be used to identify the data subject without the prior explicit consent of the data subject. The data is also brought to Quantcast’s attention. Quantcast uses the data for the same purposes as Automattic.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Automattic/Quantcast from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Automattic can be deleted at any time via the internet browser or other software programs.

Furthermore, the person concerned has the possibility to object to and prevent the collection of data generated by the Jetpack cookie and relating to the use of this website, as well as the processing of such data by Automattic/Quantcast. To do so, the person concerned must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject’s system after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the opt-out cookie, there is a possibility that the data subject may no longer be able to fully access the Internet pages of the controller.

Automattic’s applicable privacy policy is available at https://automattic.com/privacy/. Quantcast’s current privacy policy is available at https://www.quantcast.com/privacy/.

privacy policy on the use and application of Myspace

The data controller has integrated components of Myspace LLC on this website. Myspace is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or it enables the Internet community to provide personal or company-related information. Among other things, Myspace enables social network users to set up blogs or groups, free of charge, of user profiles containing photos and videos.

The operating company of Myspace is Myspace LLC, 8391 Beverly Blvd., #349, Los Angeles, California 90048, USA.

Each time the data subject accesses one of the individual pages of this website operated by the data controller and on which a Myspace component (Myspace plug-in) has been integrated, the Internet browser on the data subject’s IT system is automatically prompted by the relevant Myspace component to download a representation of the corresponding Myspace component from Myspace. More information on Myspace is available at https://myspace.com. In the course of this technical procedure, Myspace is informed about which specific subpage of our website is visited by the data subject.

If the person concerned is logged in at the same time at Myspace, Myspace recognizes with every call of our website by the person concerned and during the entire duration of the respective stay on our website, which concrete subpage of our website the person concerned is visiting. This information is collected by the Myspace component and assigned by Myspace to the respective Myspace account of the person concerned. If the person concerned presses a Myspace button integrated on our website, Myspace assigns this information to the personal Myspace user account of the person concerned and stores this personal data.

Myspace receives via the Myspace component information about the fact that the person concerned has visited our website, if the person concerned is logged in at the same time at Myspace at the time of the call of our website; this takes place regardless of whether the person concerned clicks the Myspace component or not. If the person concerned does not want this information to be transmitted to Myspace, he/she can prevent the transmission by logging out of his/her Myspace account before accessing our website.

The privacy policy published by Myspace, which is available at https://myspace.com/pages/privacy, provides information about the collection, processing and use of personal data by Myspace.

privacy policy on the use and application of Shariff

The data controller has integrated the Shariff component on this website. The Shariff component provides social media buttons that comply with data protection regulations. Shariff was developed for the German computer magazine c’t and is published by GitHub, Inc.

The developer of the component is GitHub, Inc. 88 Colin P. Kelly Junior Street, San Francisco, CA 94107, USA.

Usually, the button solutions provided by social networks already transfer personal data to the respective social network when a user visits an Internet page in which a social media button has been integrated. By using the Shariff component, personal data is only transmitted to social networks when the visitor to an Internet page actively presses one of the social media buttons. Further information on the Shariff component is available from the computer magazine c’t at http://www.heise.de/newsticker/meldung/Datenschutz-und-Social-Media-Der-c-t-Shariff-ist-im-Einsatz-2470103.html. The purpose of using the Shariff component is to protect the personal data of visitors to our website and at the same time to enable us to integrate a social media button solution on this website.

Additional information and GitHub’s current privacy policy can be found at https://help.github.com/articles/github-privacy-policy/.

privacy policy for the use and application of SlideShare

The data controller has integrated SlideShare components on this website. LinkedIn SlideShare, as a file hosting service, enables the exchange and archiving of presentations and other documents such as PDF files, videos and webinars. The file hosting service allows users to upload media content in all common formats, and the documents can either be made publicly available or marked with a private label.

The operating company of SlideShare is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For data protection matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

LinkedIn SlideShare provides so-called embed codes for the media content (presentations, PDF files, videos, photos, etc.) stored there. Embed codes are program codes that are embedded in Internet pages with the goal of displaying external content on your own Internet page. Embed codes make it possible to reproduce content on your own website without storing it on your own server, possibly infringing the reproduction rights of the respective author of the content. A further advantage of using an embed code is that the respective operator of an internet page does not use his own storage space and his own server is thus relieved. An embed code can be integrated at any point of another internet page, so that external content can also be inserted within the own text. The purpose of using LinkedIn SlideShare is to relieve our server as well as to avoid copyright infringements when using external content at the same time.

Each time you access our website, which is equipped with a SlideShare component (embed codes), this component causes the browser you are using to download correspondingly embedded data from SlideShare. This technical process allows LinkedIn to know which specific page of our website is visited by the person concerned.

If the person concerned is logged in to SlideShare at the same time, SlideShare recognizes with each visit of the person concerned to our website and during the whole duration of the respective stay on our website, which specific subpage the person concerned is visiting. This information is collected by SlideShare and assigned to the respective SlideShare account of the person concerned by LinkedIn.

LinkedIn receives information via the SlideShare component about the fact that the person concerned has visited our website if the person concerned is logged in at the same time at SlideShare at the time of calling our website; this happens regardless of whether the person concerned clicks on the embedded media data or not. If the data subject does not want this information to be transmitted to LinkedIn, he/she can prevent the transmission by logging out of his/her SlideShare account before accessing our website.

LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame who may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s current privacy policy is available at https://www.linkedin.com/legal/privacy-policy.

privacy policy on the use and application of Twitter

The data controller has integrated components of Twitter on this website. Twitter is a multilingual publicly accessible microblogging service where users can post and disseminate so-called tweets, i.e. short messages limited to 280 characters. These short messages can be accessed by anyone, including those who are not registered with Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow the tweets of a user. Furthermore, Twitter enables the addressing of a broad audience via hashtags, links or retweets.

The operating company of Twitter is Twitter, Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time the data subject accesses one of the individual pages of this website operated by the data controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a display of the corresponding Twitter component from Twitter. Further information on the Twitter buttons is available at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter is informed which specific subpage of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to further disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the person concerned is logged on to Twitter at the same time, Twitter will recognize which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the person concerned. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted in this way is assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.

Twitter receives information via the Twitter component that the data subject has visited our website if the data subject is logged on to Twitter at the same time when he or she accesses our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be sent to Twitter, he or she can prevent it from being sent by logging out of his or her Twitter account before accessing our website.

The applicable data protection regulations of Twitter are available at https://twitter.com/privacy?lang=de.

privacy policy on the use and application of YouTube

The data controller has integrated YouTube components into this website. YouTube is an Internet video portal that allows video publishers to post video clips for free and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes, but also music videos, trailers or videos created by users themselves can be accessed via the Internet portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time the data subject accesses one of the individual pages of this Internet site operated by the data controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the relevant YouTube component to download a representation of the relevant YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are informed which specific subpage of our website is visited by the data subject.

If the person concerned is logged in at the same time on YouTube, YouTube recognizes which specific subpage of our website the person concerned is visiting by calling up a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned.

YouTube and Google will receive information through the YouTube component that the data subject has visited our website whenever the data subject is logged on to YouTube at the same time that he or she visits our website, whether or not the data subject clicks on a YouTube video. If the data subject does not want this information to be sent to YouTube and Google, he or she can prevent it from being sent by logging out of his or her YouTube account before visiting our website.

The privacy policy published by YouTube, which can be found at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.

data protection regulations for the application and use of the Scalable Central Measurement Method of INFOnline GmbH

The data controller has integrated a counting pixel for range measurement on this website. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis in order to carry out a statistical evaluation. The integrated counting pixels serve the Scalable Central Measuring Method (SZM) of INFOnline GmbH.

The Scalable Central Measurement System is operated by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany.

The Scalable Central Measurement System is used to determine statistical key figures, i.e. the range of coverage. Using the embedded pixel-code, it is possible to determine whether, when and by how many users (including the person concerned) our website was opened and what content was called up.

The data obtained by means of the Scalable Central Measurement Method are collected anonymously. In order to record the number of accesses, either a so-called session cookie is set, i.e. a signature is created, which is composed of various automatically transmitted information, or alternative methods are used for the purpose of recognising the users of a website. The IP address of the Internet connection used by the person concerned is only collected and processed in anonymised form. The person concerned is not identified at any time.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent INFOnline from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by INFOnline can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the opportunity to object to and prevent the collection of data generated by INFOnline and relating to the use of this website and the processing of such data by INFOnline. To do so, the data subject must press the opt-out button under the link http://optout.ioam.de, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject’s system after an objection, the data subject must call up the link again and set a new opt-out cookie.

The opt-out cookie is associated with the possibility that the Internet pages of the controller may no longer be fully usable. INFOnline’s applicable data protection provisions can be found at https://www.infonline.de/datenschutz/.

privacy policy on the use and application of Adcell

The data controller has integrated components of Adcell on this website. Adcell is a German affiliate network that offers affiliate marketing. Affiliate-Marketing is an internet-based form of distribution, which enables commercial operators of internet sites, the so-called merchants or advertisers, to display advertising, which is mostly paid for by click or sale commissions, on the internet sites of third parties, i.e. distribution partners, also called affiliates or publishers. Via the affiliate network, the merchant provides a means of advertising, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on his own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Adcell is Firstlead GmbH, Rosenfelder Str. 15-16, 10315 Berlin, Germany.

Adcell sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The tracking cookie of Adcell does not store any personal data. Only the identification number of the Affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor of a website and the clicked advertising medium are stored. The purpose of storing this data is the processing of commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Adcell.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the used internet browser would also prevent Adcell from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Adcell can be deleted at any time via an internet browser or other software programs.

Adcell’s current privacy policy can be found at https://www.adcell.de/agb.

data protection regulations for the use and application of adgoal

The data controller has integrated components of adgoal on this website. Adgoal is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported form of distribution that enables commercial operators of Internet sites, so-called merchants or advertisers, to display advertising, which is usually remunerated by click or sale commissions, on the Internet sites of third parties, i.e. distribution partners also known as affiliates or publishers. Via the affiliate network, the merchant provides a means of advertising, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on his own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of adgoal is adgoal GmbH, Schellengasse 2. 74072 Heilbronn, Germany.

Adgoal sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The tracking cookie from adgoal does not store any personal data. It only stores the identification number of the affiliate, i.e. the partner who refers the potential customer, and the order number of the visitor to a website and the advertising medium clicked on. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. adgoal.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent adgoal from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by adgoal can be deleted at any time via an Internet browser or other software programs.

The applicable data protection regulations of adgoal can be found at https://www.adgoal.de/de/privacy.html.

data protection regulations for the application and use of ADITION

The person responsible for processing has integrated components of ADITION on this website. ADITION is a provider of data-based digital marketing, which provides an advertising platform aimed at advertisers and online marketing agencies.

The operating company of ADITION is ADITION technologies AG, Oststraße 55, 40211 Düsseldorf, Germany.

The purpose of ADITION is the insertion of digital advertising material. ADITION sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. ADITION does not store any personal data in the cookie. All information stored in the cookie is of a technical nature and makes it possible, among other things, to trace how often certain advertising materials are displayed.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent ADITION from setting a cookie on the information technology system of the person concerned. Furthermore, cookies already set by ADITION can be deleted at any time via an Internet browser or other software programs.

Furthermore, it is possible to object to the collection of data generated by the ADITION cookie and relating to the use of this website, as well as to the processing of this data by ADITION, and to prevent such a collection. To do this, the person concerned must click on a link under https://www.adition.com/kontakt/datenschutz/, through which an opt-out cookie is set. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the data subject’s system are deleted after an objection, the data subject must click the link again and set a new opt-out cookie.

However, with the opt-out cookie, there is a possibility that the data subject may no longer be able to fully access the Internet pages of the controller.

The valid data protection regulations of ADITION can be accessed at https://www.adition.com/kontakt/datenschutz/.

privacy policy on the use and application of AdJug

The data controller has integrated components of AdJug into this website. AdJug is an Advertising Exchange platform that provides online advertising space (banner advertising).

The operating company of AdJug is AdJug GmbH, Bayerstrasse 69, 80335 Munich, Germany.

AdJug sets a cookie. Furthermore, each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which an AdJug component has been integrated, the internet browser on the information technology system of the person concerned is automatically prompted by the respective AdJug component to transmit data to AdJug for the purpose of displaying advertisements. As part of this technical process, AdJug is informed that our website has been accessed by the information technology system used by the data subject. The data transmitted to AdJug as part of this technical process is used for billing purposes in relation to the advertisements displayed.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the used internet browser would also prevent AdJug from setting a cookie on the information technology system of the person concerned. Furthermore, cookies already set by AdJug can be deleted at any time via an internet browser or other software programs.

In addition, the data subject has the opportunity to object to and prevent the collection of data generated by the AdJug cookie that relates to a use of this website and the processing of such data by AdJug. To do so, the data subject must click on the consumer cookie opt-out link at http://www.de.adjug.com/datenschutz.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject’s system after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the opt-out cookie, there is a possibility that the data subject may no longer be able to fully access the Internet pages of the controller.

AdJug’s current privacy policy can be found at http://www.de.adjug.com/datenschutz.html

method of payment: data protection provisions concerning Klarna as a method of payment

The data controller has integrated components of Klarna on this website. Klarna is an online payment service provider that allows purchase on account or flexible payment by instalments. Klarna also offers other services, such as buyer protection or identity and credit checks.

Klarna’s operating company is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the person concerned selects either “purchase on account” or “hire purchase” as a payment option during the ordering process in our online shop, data of the person concerned will be automatically transmitted to Klarna. By selecting one of these payment options, the data subject agrees to the transfer of personal data required for processing the purchase on account or hire purchase or for identity and credit checks.

The personal data provided to Klarna is usually first name, surname, address, date of birth, gender, email address, IP address, telephone number, mobile phone number and other data necessary for processing an invoice or installment purchase. For the processing of the purchase contract, such personal data are also necessary in connection with the respective order. In particular, there may be a mutual exchange of payment information, such as bank details, card number, expiry date and CVC code, number of items, item number, data on goods and services, prices and tax charges, information on previous purchasing behaviour or other information on the financial situation of the person concerned.

The transmission of data is intended in particular for identity verification, payment administration and fraud prevention. The data controller will communicate personal data to Klarna in particular if there is a legitimate interest in the communication. Personal data exchanged between Klarna and the data controller will be transmitted by Klarna to credit reference agencies. The purpose of this transfer is to check identity and creditworthiness.

Klarna will also disclose personal data to affiliated companies (Klarna Group) and service providers or subcontractors to the extent necessary to fulfil contractual obligations or if the data are to be processed under contract.

In order to decide on the establishment, execution or termination of a contractual relationship, Klarna collects and uses data and information on the payment history of the person concerned as well as probability values for his or her future behaviour (so-called scoring). Scoring is calculated on the basis of scientifically recognised mathematical and statistical methods.

The person concerned has the possibility to revoke his or her consent to Klarna to handle personal data at any time. Revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

Klarna’s current privacy policy can be found at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf.

33rd payment method: Data protection provisions on immediate bank transfer as a payment method

The data controller has integrated components of Sofortüberweisung on this website. DIRECTebanking is a payment service that enables cashless payment for products and services on the Internet. Sofortüberweisung represents a technical procedure by which the online merchant immediately receives a payment confirmation. This enables a merchant to deliver goods, services or downloads to the customer immediately after ordering.

The operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany.

If the person concerned selects “immediate bank transfer” as payment option during the ordering process in our online shop, data of the person concerned will be automatically transferred to “immediate bank transfer”. By selecting this payment option, the person concerned consents to the transfer of personal data required for payment processing.

During the purchase transaction via Sofortüberweisung, the buyer transmits the PIN and the TAN to Sofort GmbH. Sofortüberweisung then executes a transfer to the online merchant after technical verification of the account balance and retrieval of further data to check the account coverage. The execution of the financial transaction is then automatically communicated to the online merchant.

The personal data exchanged with Sofortüberweisung are first name, surname, address, email address, IP address, telephone number, mobile phone number or other data necessary for the payment processing. The purpose of the transfer of data is to process payments and prevent fraud. The data controller will transmit other personal data by immediate transfer even if there is a legitimate interest in the transmission. The personal data exchanged between DIRECTebanking and the controller may be transmitted by DIRECTebanking to credit reference agencies. The purpose of this transfer is to check identity and creditworthiness.

Sofortüberweisung may pass on the personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil the contractual obligations or if the data are to be processed by order.

The person concerned has the possibility to revoke his or her consent to the handling of personal data at any time compared to immediate transfer. Revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

The applicable data protection regulations of Sofortüberweisung can be found at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/.

legal basis of the processing

Art. 6 I lit. a DS-GVO serves our company as a legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b DS-GVO. The same applies to such processing operations which are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which makes it necessary to process personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company was injured and his or her name, age, health insurance details or other vital information had to be disclosed to a doctor, hospital or other third party. The processing would then be based on Art. 6 I lit. d DS-GVO.

Ultimately, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations which are not covered by any of the above legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or of a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 sentence 2 DS-GVO).

legitimate interests in the processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f DS-GVO, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.

the period for which the personal data are stored

The criterion for the duration of storage of personal data is the respective legal retention period. After expiry of this period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment of the contract or the initiation of a contract.

legal or contractual provisions making the personal data available; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of not providing the data

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner).

Sometimes it may be necessary for a contract to be concluded that a person concerned provides us with personal data, which must subsequently be processed by us. For example, the person concerned is obliged to provide us with personal data if our company concludes a contract with him/her. Failure to provide the personal data would mean that the contract with the person concerned could not be concluded.

Before the person concerned provides personal data, he/she must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.

existence of automated decision-making

As a responsible company, we avoid automatic decision making or profiling.

This data protection declaration was created by the data protection declaration generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as external data protection officer Frankfurt am Main, in cooperation with the Cologne data protection lawyer Christian Solmecke.